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Nokia advertising services

Nokia announced two mobile advertising services

Nokia today announced two mobile advertising services. Nokia Ad Service is a fully managed service for advertisers to conduct targeted advertising on mobile services and applications. Nokia also introduced Nokia AdvertisingConnector, a private label service for third party Publishers and Advertising Aggregators that want to extend to relevant mobile advertising.

Nokia Ad Service
Nokia Ad Service fulfills different types of advertising needs such as advertisers deploying globalmobile campaigns, agencies offering mobile advertising to complement traditional media initiatives, and publishers seeking new business models and a larger consumer audience. Typical mediums of experience for mobile advertisements are in the form of interactive content like banner ads in browsing services, ads in applications, and videos.

Nokia Ad Service will begin its operations in Europe witha kick-off at ad:tech, an interactive marketing event in Paris, France on March 6th-7th, 2007 and globally inthe second half of 2007.

Nokia Advertising Connector
Nokia Advertising Connector enables delivery of targetedads to mobile devices. Ads will be closely tied and optimised to specific multimedia applications, such as reading digital newspapercontent, watching TV, listening to music or looking at directions on maps.
Nokia offers access to the platform for third parties andenables their ad sales teamsto sell for the mobile channel.Nokia Advertising Connector supports so called CPA (cost per action) model and it provides usage data from mobile devices for enabling targeted ad selection and delivery to users' devices.
A key part of the platform will be the easy-to-use reporting and analytics toolsfor Publishers to manage their advertisers ROI (Returnon investment). Nokia Advertising Connector will run several pilots during thecoming months and is planned to become commercially available by theend of 2007.
3/9/2007 6:59:23 AM
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