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The first volume of the manga has sold over 1.25 million copies in Japan, and the original Japanese version of the manga series as a whole has sold over 46 million copies.[21] In 2005, Bleach was awarded the prestigious Shogakukan Manga Award in the shōnen category.[22][23]

In a 2006 internet poll by TV Asahi, Bleach was ranked as Japan's seventh-favorite anime program.[24] The previous year, it was ranked as the twenty-seventh favorite program.[25]

North American sales of the manga have been high, with Volume 16 placing in the top 10 graphic novel sales in December 2006[26] and Volume 17 being the best-selling manga volume for the month of February 2007.[27][28]

The English version of Bleach was nominated for the "best manga" and "best theme" awards at the 2006 American Anime Awards, but did not win either category. It was nominated again in 2007 in the fields of "best manga", "best actor", "best DVD package design", and "best theme", but failed to win any awards.[29]

Anime News Network describes the series as " incredibly entertaining anime that will grab you and refuse to let go. For classic adventure with a slick, modern attitude, go no further than Bleach..."[30] MiniTokyo praised the series as being "very original" and the presentation " very promising.."[31] The reviewer for Pop Culture Shock gave his views on the series. He first said that the series' storyline "sets others apart" and the characters are "well crafted, animated and voiced", but later added saying that some scenes "were not balanced out" and that some characters "could have been more developed". Nonetheless, he gave the series an "A" grade for Volume 1, and then "A-" for Volumes 2-6.[32][33]

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