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..::Bikini Swimsuit::..


by Luis Reard in 1946

Bikini style two pieces had existed at least since roman antiquity, but the story of the modern suit begao in the early summer of 1946. Heralded as "the smallest swimsuit in the worl" in skywriting over Cannes Jacques Reim's tiny two-piece was soon one-upped by an even more revealing suit developed by Parisian engineer Luis Reard. Taking advantage of the globally televised event and Reim's premature superlative, Reard also hired a skywriter and introduced the world to "the bikini-smaller than world's smallest swimsuit".

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