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< Ways of advertising in Viseu de Sus >

Andreica Ioan-Daniel
Universitatea Babes-Bolyai
Facultatea GEOGRAFIA TURISMULUI
An 2
Cluj-Napoca


D

Ways of advertising in tourism
from Viseu de Sus


A tourist has a problem when he wants to visit a country or a tourist location, he asks himself: how long to stay, where to visit, what to do and see, where to stay, and routs to travel?
That is why it is our job to find ways of advertising in tourism to make known what we sell and what we offer.
In Viseu de Sus and other tourist areas from Romania there is a big problem: tourists knows little about our country or a tourist location that is why advertising helps to got a better view for the foreign or intern tourists.
There are lots of ways of advertising and I will begin with the Internet because it is the fastest and easy way to be found by a potential tourist. You will need to add your record on a search engine, which has been optimized, search like: google, wikipedia, yahoo, MSN. That is why it is important to create a web site and to make sure that it will appear on the top of every web page. By example when you will try to find a tourist location like Viseu de Sus first of the results will be about tourism, but not always for all locations.
The best way to advertise is to build good relations within your community and region is the most excellent way to promote your tourism business. People living in your area will refer most of your clients.
Local residents and business like to recommend places that are an asset on unique feature of the area. And also if the tourists will be content of your offering quality service, they will recommend you.
Here I will present you some useful ways of advertising tourism:
First of all we should take part of a charmers of commerce, because it is useful to exist a better business bureau and visitors bureau.
We should take part from a regional and state environmental agencies and groups to help promote the development of nature-based tourism.
You should offer to assist your local tourism agency with familiarization tours. This is important because an agency of tourism will help you to advertise your local tourism,
The best way of advertising is by offering a free tour or weekend stay to a segment of recreation users, for example in Viseu de Sus tourists could watch the animals coming back from the mountains.
It is important to send news releases to area newspapers and radio and television stations and make them aware of current environment events and activities. In Viseu de Sus there is a local television HTV and a local newspaper and they had a good and big impact for the tourism.
Another way is to take part from community events. To donate your services when appropriate.
We can also make advertising by sending a newsletter, a list of upcoming events and holiday greetings cards to our clientele.
If you want to have a good advertising you could rent an old type of plane and at the tail of the plane you could attach a long plank where it writes about your offers. But it is important to do not guess by spending your advertising money where your research shows they have an impact.
You could make national and regional advertising campaigns where you could invite to take part the local tourism institutes and in this way you can promote your advertising promotional materials.
To make your location to be knew you should address to different agencies of tourism from big cities and from others countries, you will have some costs but it will deserve when your area will be famous.
To answer at the tourist questions: how long to stay, where to visit, what to do and see, where to stay, and routes to travel you should type some useful folding with all details and some pictures to attract the tourists.
It would be more cooler and interesting if you would make a short film with the area, for an example in Viseu de Sus you could make a cool film about the main attraction of the area the old steam train or you could present for the youngest tourists the way you could practice extreme sports like: a trip by ATV, canoeing in the Vaser river, from a nearby hill you could practice hang gliders or paragliding. You could sell the film to a agency or a television.
But you could also make a film about the life of the local people: the type of food, traditional events, and local crafts.
These types of films have a great impact in people life from all over the world.
These findings can give an edge in influencing costumers’ purchase by providing feedback on how the public responds to your advertising.
When you want like your tourist location to be known you will have some risks, along with your proven success to keep current in the marketplace.







Ways of advertising in tourism
from Viseu de Sus


A tourist has a problem when he wants to visit a country or a tourist location, he asks himself: how long to stay, where to visit, what to do and see, where to stay, and routs to travel?
That is why it is our job to find ways of advertising in tourism to make known what we sell and what we offer.
In Viseu de Sus and other tourist areas from Romania there is a big problem: tourists knows little about our country or a tourist location that is why advertising helps to got a better view for the foreign or intern tourists.
There are lots of ways of advertising and I will begin with the Internet because it is the fastest and easy way to be found by a potential tourist. You will need to add your record on a search engine, which has been optimized, search like: google, wikipedia, yahoo, MSN. That is why it is important to create a web site and to make sure that it will appear on the top of every web page. By example when you will try to find a tourist location like Viseu de Sus first of the results will be about tourism, but not always for all locations.
The best way to advertise is to build good relations within your community and region is the most excellent way to promote your tourism business. People living in your area will refer most of your clients.
Local residents and business like to recommend places that are an asset on unique feature of the area. And also if the tourists will be content of your offering quality service, they will recommend you.
Here I will present you some useful ways of advertising tourism:
First of all we should take part of a charmers of commerce, because it is useful to exist a better business bureau and visitors bureau.
We should take part from a regional and state environmental agencies and groups to help promote the development of nature-based tourism.
You should offer to assist your local tourism agency with familiarization tours. This is important because an agency of tourism will help you to advertise your local tourism,
The best way of advertising is by offering a free tour or weekend stay to a segment of recreation users, for example in Viseu de Sus tourists could watch the animals coming back from the mountains.
It is important to send news releases to area newspapers and radio and television stations and make them aware of current environment events and activities. In Viseu de Sus there is a local television HTV and a local newspaper and they had a good and big impact for the tourism.
Another way is to take part from community events. To donate your services when appropriate.
We can also make advertising by sending a newsletter, a list of upcoming events and holiday greetings cards to our clientele.
If you want to have a good advertising you could rent an old type of plane and at the tail of the plane you could attach a long plank where it writes about your offers. But it is important to do not guess by spending your advertising money where your research shows they have an impact.
You could make national and regional advertising campaigns where you could invite to take part the local tourism institutes and in this way you can promote your advertising promotional materials.
To make your location to be knew you should address to different agencies of tourism from big cities and from others countries, you will have some costs but it will deserve when your area will be famous.
To answer at the tourist questions: how long to stay, where to visit, what to do and see, where to stay, and routes to travel you should type some useful folding with all details and some pictures to attract the tourists.
It would be more cooler and interesting if you would make a short film with the area, for an example in Viseu de Sus you could make a cool film about the main attraction of the area the old steam train or you could present for the youngest tourists the way you could practice extreme sports like: a trip by ATV, canoeing in the Vaser river, from a nearby hill you could practice hang gliders or paragliding. You could sell the film to a agency or a television.
But you could also make a film about the life of the local people: the type of food, traditional events, and local crafts.
These types of films have a great impact in people life from all over the world.
These findings can give an edge in influencing costumers’ purchase by providing feedback on how the public responds to your advertising.
When you want like your tourist location to be known you will have some risks, along with your proven success to keep current in the marketplace.









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