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< Tourism manager>

Andreica Ioan-Daniel
Georgafia Turismului
An 2, grupa 1,seria 1

Tourism manager and agent, job tasks

Tourism managers work in the private, public or voluntary sectors, researching, planning, creating and leading leisure and tourism provision, to build successful business or to support communities and environment, whilst managing the impact upon them.
Tourism manager is an activity practiced by tourism professionals.
Tourism managers promote tourism in their region through advertising campaigns and strategies, and provide assistance to tourists.

Duties and Tasks

A tourism manager may perform the following tasks:
Manage a tourism information center - this includes business management, staff supervision and development, office systems and the provision of services
Act as the executive officer for the local tourism committee
Make sure services are in place to respond to day-to-day tourism enquiries
Check and regularly report to management on the status of the tourism-marketing budget
Give presentations on tourism awareness or new initiatives, on behalf of the employer, to industry, community or interest groups
Contribute to the planning, development and implementation of the tourism marketing strategy
Liaise and build close relationships with the media to promote tourism issues, and encourage community involvement and awareness.

Quick Facts

Learning Area Geography
Work Demand Including mainly indoor work
Including reading or writing
Work Field Hospitality and Tourism
Work Interest Nature or Recreation
Persuading or Service
Skill Level Para Professional Job

Personal Requirements

Good oral and written communication skills
Good management skills including staff management, financial planning and administration
Aptitude for marketing.
Tourism activity contributes to industries including travel agencies, accommodation, air and water transport, vehicle hire, taxis, cafes and restaurants, and take-away food outlets.

Public relations officers may perform the following tasks:

Keep an eye on public opinion about an organization or particular issues
Develop and implement communication strategies for the organization
Advise management on communication issues and strategies
Plan public relations programs including the preparation of cost budgets
Present arguments on behalf of an organization to government, other organizations and special interest groups
Respond to enquiries from the public and other organizations
Respond to enquiries from the media, arrange interviews with journalists, prepare and distribute news releases and make statements to the media
Write, edit and arrange production of newsletters, in-house magazines, pamphlets and brochures
Assist in preparing organizational documents such as annual reports, corporate profiles and submissions
Write speeches, prepare visual aids and make public presentations
Oversee production of visual (film or video) and audio electronic material, including managing websites
Organize special events such as open days, visits, exhibitions and functions
Conduct internal communication courses, workshops and media training.

. Tour managers organize and accompany package tours. Most work on coach tours that can last from between two or three days to over a month, but they may also work on tours by rail or cruise ship.

The job involves:
Making sure all travel arrangements run according to plan and that the accommodation, meals and service are satisfactory
Joining the group of tourists at the start of their journey, welcoming them, and announcing details of the travel arrangements and stopover points
Accompanying groups throughout their tour
Giving a spoken commentary on places traveled through or visited (although local guides may also be used)
Promoting and selling excursions to tour members
Advising about facilities such as sights, restaurants and shops at each destination
Liaising with hotels, restaurants, coach companies and places to visit
Being available at almost any time to give advice, solve problems and deal with emergencies such as loss of passports or money, illness or difficulties with accommodation
Keeping records.
Hours and Environment

Tour managers are responsible for the group throughout their tour and work from early morning until late in the evening, including weekends. They are on call 24 hours a day.

Conditions vary, depending on the type of tour and the area.
Skills and Interests

To be a tour manager you should:
Be able to get on well with people of all ages and backgrounds
Be outgoing and self-confident
Be polite, tactful and tolerant
Have excellent communication skills
Have an interest in geography and historical sites
Have good working knowledge of one or more foreign languages
Be extremely safety-conscious
Be able to deal with emergencies and not be easily flustered
Have good organizational skills
Be energetic and physically fit
Have a smart and tidy appearance.

There are no set entry qualifications, but you will need a good standard of general education. You will also usually need:
Experience of working with people
Interest in geography, history and history of art and the ability to research these for the area covered by the tour
A background or interest in the subject of the tour (for tours with a specialized theme)
Good working knowledge of foreign languages, especially English, Spanish, Italian, French, Greek or German if working overseas. Other languages may be useful, depending on the type of tour.

It will be useful if you have experience of working abroad.

You will not necessarily need to have done any training before looking for work. The following qualifications could be relevant, but are not essential:
AVCE in Travel and Tourism
SQA National Modules in Tourism or Travel and Tourism and Higher National Certificate or Diploma in Travel and Tourism
BTEC Higher National Certificate or Diploma in Travel and Tourism
Degrees in travel and tourism
Postgraduate courses in tourism.

Vacancies may be advertised in the press, or you could contact tour operators direct for details of recruitment. You can find details of tour operators on the websites of the Federation of Tour Operators, the European Tour Operators Association and the Association of Independent Tour Operators. Please see the Further Information section for links to the websites.
If you are aged between 16 and 24 you may be able to start a career in the tourism industry by doing an apprenticeship. See Training section.

When you start work your employer will usually provide an induction course which will familiarize you with the company, main destinations, company policies and procedures, and health and safety. The course is likely to last up to four weeks.

You may be able to work towards NVQ/SVQ levels 2 and 3 in Travel and Tourism.

Tour operators that organise group package tours, usually by coach, employ tour managers. Tour operators range from large, international companies to small, specialist firms.
Most tour managers work freelance and are employed from tour to tour. Vacancies arise regularly because the work is short-term, but there is a lot of competition for jobs. Successful tour managers are often invited to continue working for the same tour operator.

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