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mcarey.peperonity.net

TRIUMPHANT

(Get Em')


With latest single "Triumphant (Get 'Em)," Mariah
Carey is offering something for everyone.
During a Def Jam conference call with media on
Aug. 2, the singer debuted a hip-hop version of
the track featuring Rick Ross and Meek Mill, while
simultaneously releasing a "vintage throwback
remix" and "pulse club mix" on her website,
MariahCarey.com.
Previewing the multiple versions of the single --
co-written and co-produced by Carey, Jermaine
Dupri and Bryan-Michael Cox -- reveals the
diversity of musical genres expected on her
untitled 14th album, tentatively due in March
2013. According to Carey manager Randy
Jackson, releasing the three different versions of
"Triumphant" speaks to her ability to cater to
multiple audiences and radio formats.
"The vintage throwback mix will remind fans of
remixes she did years ago, and she's had a lot of
Billboard No. 1 dance hits as well," Jackson says.
"She went in and re-sang the vocals, knowing
that the two verses on this first version of this
single with Meek and Ross were going to be hip-
hop verses where people were rapping. We
wanted to have something for all of her fans."
The radio attack plan is multipronged as well. The
single has already been released on YouTube in
streaming format, having racked up almost
500,000 views since it was uploaded earlier this
month. Island Def Jam plans to service the hip-
hop version to R&B/hip-hop radio on Aug. 13, and
is mapping out strategies to deliver other versions
across dance formats.
Releasing three versions has played to Carey's
benefit. Some fans criticized the fact that Ross
and Mill overshadow the singer on her own song
and gravitated toward the club-geared mixes.
"Most people probably don't understand this, but
you always play to what's best for the song,"
Jackson says. "You don't go in and say, 'Wait a
minute. I know they're rapping on these verses,
but I need to be singing on these verses. Me, me,
me.' It just turns out that way."
For Carey, enlisting rappers for a single is nothing
new. Since the onset of her career, she's
collaborated with Jay-Z, Ol' Dirty Bastard and
Busta Rhymes, adding hip-hop flavor to pop-
leaning tracks. The choice to release three
versions of "Triumphant" mirrors a similar
strategy used for 2009 single "Obsessed," for
which she shot two music videos: a solo edit and
a remix featuring Gucci Mane. The original version
of the cut peaked at No. 7 on the Billboard Hot
100, while the club remix later topped the Dance
Club Songs chart, scoring a hit across formats.
"Her idea with all her music is to get it out to her
fans, and hopefully lift everyone's spirits a little
bit," says Jackson, who notes that "Triumphant"
was inspired by Carey's husband, Nick Cannon,
and his struggle with kidney failure earlier this
year. "It's really about having it succeed, and
people are hearing it."
In anticipation of the single's release, Carey has
already shot a video directed by Cannon and set
for release in the forthcoming weeks. She has a
"big performance planned soon for television,"
and will appear in director Lee Daniels' upcoming
film, "The Butler." Of course, she also recently cut
a deal to serve as a judge on "American Idol"
that's rumored to be worth $18 million. During
the next few months, however, Jackson insists
that completing the album is her main focus.
"The album is going to be one of the great Mariah
Carey albums," he says, "with a lot of stuff that
you've come to love about her over the years."


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