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Will Young - 85% Proof

Inspried by experiences in the time between 2011 and 2014, 85% Proof is about difficulties in Young

Studio album by Will Young

25 May 2015

Pop, R&B, psychedelic pop, soul

Island Records

Jim Eliot, Mimi Stilwell

85% Proof is the sixth studio album by English recording artist Will Young. It was released by Island Records on 25 May 2015 in United Kingdom. This is the first album of the artist under the recording contract with Island Records, and the first studio album since Echoes (2011). Inspried by experiences in the time between 2011 and 2014, 85% Proof is about difficulties in Young's life: accept himself, forget sadness and live happily. The themes of songs is opposite; while some are light, the others are dark. The album is produced by Jim Eliot, who has worked with him in the previous album, and Mimi Stilwell of Kish Mauve band, whom Young always work with. The writing process for the album lasted for only 10 weeks, and the first songs were accepted by the chief executive of the record company.

85% Proof has debuted at number one on the UK Albums Chart with total sales of 21,321 copies in its first week, became Young's fourth number-one studio album on the chart. On Scotland market, the album also debuted at number 2 on the Scottish Albums Chart. Upon its release, 85% Proof received many positive reviews from music critics. Reviews and criticals about the album focus on Young's voice, some of the critics commented that he used to have his voice better than this.

Currently, the album has released two songs. "Love Revolution" is the first single from the album, premiered on the national radio on 27 March 2015. The second song from the album, "Like a River", released its music video on the Young's official Vevo channel and on his Twitter account, on 20 April 2015. "Thank You" will be released as the third single on 24 July 2015. A 22-date tour called The Love Revolution Tour will start on 29 October 2015 to support the album.

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