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Introduction Into Sony Ericsson

Thanks for reading, And get enlightened.

October 1, 2001 (as Sony
February 16, 2012 (as Sony

Hammersmith, London, United
Kingdom (incorporated and registered in Lund, Sweden)

Area served:

Key people:
Kunimasa Suzuki
(President and CEO)

Bob Ishida
(EVP and Deputy CEO)

Mobile phones
Mobile music devices
Wireless systems
Wireless voice devices

€5.212 billion (2011)

Operating income:
€−206 million (2011)

€−247 million (2011)

7,500 (as of December 2010)


On March 1, 2005, Sony Ericsson introduced the K750i with a 2 megapixel camera, as well as its platform mate, the W800i, the first of the Walkman phones capable of 30 hours of music playback, and two low-end phones.

In 2007 the company's first 5-
Megapixel camera phone, the
Sony Ericsson K850i, was
announced followed in 2008 by
the Sony Ericsson C905, the
world's first 8-Megapixel phone.
At Mobile World Congress 2009, Sony Ericsson unveiled the first 12-Megapixel phone, named Satio, on May 28, 2009.

On May 1, 2005, Sony Ericsson
agreed to become the global
title sponsor for the WTA Tour in a deal worth $88 million US
dollars over 6 years. The
women's pro tennis circuit was
renamed the Sony Ericsson WTA Tour. Just over a month later on June 7, it announced sponsorship of West Indian batsmen Chris Gayle and Ramnaresh Sarwan. In October 2005, Sony Ericsson
presented the first mobile phone based on UIQ 3, the P990.

On January 2, 2007, Sony
Ericsson announced in
Stockholm that it would have
some of its mobile phones made in India, and that its two
outsourcing partners, Flextronics and Foxconn would manufacture ten million mobile phones per year by 2009. CEO Miles Flint announced at a press conference held with India's communications minister
Dayanidhi Maran in Chennai that India was one of the fastest growing markets in the world and a priority market for Sony Ericsson with 105 million users of GSM mobile telephones.

Sony Mobile's former categories (as of 2012) are:

The Walkman-branded W
series music phones, launched
in 2005.
The Sony Ericsson W-series
music phones are notable for
being the first music-centric
series mobile phones,
prompting a new market
segment for portable music
that was developing at the
time. The main feature that
can be seen in all of these
Walkman phones is they all
have a 'W' button, which
when pressed opens the
media centre. Sony Ericsson's
Walkman phones have
formerly been commercially
endorsed by pop stars
Christina Aguilera and Jason
Kay across Europe. Walkman
branded phones are also
produced for the Japanese

The Cyber-shot-branded line
of phones, launched in 2006 in
newer models of the K series
This range of phones are
focused on the quality of the
camera included with the
phone. Cyber-shot phones
always include a flash, some
with a xenon flash, and also
include auto-focus cameras.
Sony Ericsson kicked off its
global marketing campaign for
Cyber-shot phone with the
launch of 'Never Miss a Shot'.
The campaign featured top
female tennis players Ana
Ivanović and Daniela
Hantuchová. On February 10,
2008, the series has been
expanded with the
announcement of C702, C902
and C905 phones. Cyber-shot
branded phones are also
produced for the Japanese

The UIQ smartphone range of
mobiles, introduced with the P
series in 2003 with the
introduction of P800.
They are notable for their
touchscreens, QWERTY
keypads (on most models),
and use of the UIQ interface
platform for Symbian OS. This
range has since expanded into
the M series and G series

The GreenHeart range of
mobile phones, first
introduced in 2009, heralded
by the Sony Ericsson J105i
Naite and C901 GreenHeart.
It is focused on an
environmentally friendly
theme, but still featured with
recent mobile technology and
multimedia capability. It mainly
uses eco-friendly materials and
features eco-apps.

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