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So what exactly are subliminal messages?


messages or ‘subliminal stimuli’ are well known in popular culture for its power to influence people or evoke an emotional response without an individual being aware or conscious of the stimulus. Subliminal messages (or subliminal stimuli) are sensory related stimuli below a persons level of conscious perception. The two most prominent types used are visual stimuli and audio stimuli. Visual based subliminal messages are images which are quickly flashed before the brain has time to process them, or are flashed and masked, which also interrupts processing by the brain. Audio subliminal stimuli may be played below audible volumes, or similarly masked by other sounds and noises, or recorded backwards in a process called backmasking.

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